Good advertising often depends on how accurately you can target your potential audience. You never want to waste time or money advertising to people with no interest in what you’re selling. But that’s easier said than done. A lot of methods have been devised to solve the problem of wasted ad money, and all have unique advantages and disadvantages. When it comes to search engine optimization it’s hard to think of a tool more powerful than PPC Geo-Targeting. Used correctly it can make a huge difference in your profits.
The tool lets you break your location down in a number of ways. From region to country, and from state to city. You can go all the way to ZIP code if you want to. Once you select a location you can further customize your targeting by picking a radius so that you can spread your advertising as far as you want around your chosen position. Users can even be broken down further, separating people in your target area from people searching for pages related to the target area.
Figure out where you want to target and where you are currently successful. The first question can be answered by considering the type of of site you are advertising. If it’s built around a business with a physical location the question isn’t difficult, just target the surrounding areas. If you are running a nationwide or international business this decision can be harder. At that point it’s good to dig into your analytics and see where you are already doing well. If your site already appeals to a certain area it’s a good idea to see if you can build off that success.
It’s not just about targeting locations you want to advertise to, you can also exclude locations. If you notice after a while that certain areas just aren’t getting you the kind of results you want you can tell AdSense you want these areas excluded. It’s a great way to prevent or cut losses. No one wants to be stuck paying for hits that have no chance of turning into profits.
Remember to experiment. There is no “one size fits all” setting that can guarantee your results. That’s why it’s necessary to try different things out to see what leads to your ads being as successful as possible. Try different campaigns with different geo-targeting settings. You don’t want to accidentally exclude valuable traffic. Good advertising has to be a balancing act where you make constant tweaks until you find your peak performance.
When you are investing in marketing every dollar is valuable by WME. This tool helps you take your marketing to a whole new level of accuracy. If you take all of these factors into account you should start to see an increase in your return on investment. Whether you want to target a whole country or just the area around your business the AdSense geo-targeting tool can help get you just the kind of visitors you are looking for. Your mileage with the tool itself will depend on a lot of factors, but you’ll never know how it will help you until you give it a shot.