Social advertizing in Russian Federation makes the world better
Social promotion is not new in Russia as it may seem. Even lots of years ago social advertising took significant place in everyday life. All Russian citizens who lived in those years remember social posters and TV spots where messages of responsibility were declared. The following mottos were very popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for children” etc. All these social advertisments were supported by the government and created by governmental institutions. At the moment everything has changed and we may find many various social advertising which is sponsored by official government, non-commercial organizations and private persons. Lots of money is spent every year on different social campaigns which are supported by popular media campaigns with video spots, social booklets, mottos etc.
A great deal of international non-commercial companies work on the territory of former Soviet Union and lots of social ads from different countries can ve found at the moment in Russia. I am sure that it is really good as we have a unique chance to use best Ameriacan experience in the sphere of social advertising as our own traditions in this sphere are very weak but we have a great deal of thoughts and creative people who can make all them true. That’s why various contests of social advertising are so popular now in Russia and many professional advertising firms took an active part in such kind of competitions and if you enter YouTube you can search for lots of social spots created by the leading Russian organizations but usually the visualization of social problems leaves much to be desired. Still there are quite a lot of popular social advertisements on alcohol addiction and other problems. But certainly, we should always keep in mind about the following situation in the country and the main difficulties which the government has to sort out. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they know that they should stimulate families to give more births. As an example of social advertizing which concentrated on demographic issues we can mention social posters which were placed in Moscow metro with a lady with 3 boys on her knees. This post gives more questions rather than gives answers as there is no guy on this poster and the lady looks not very happy.
I think that social promotion in Russia just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.